We started researching how people react to sound. We drew inspiration from satisfying sounds such as opening a can of juice; silent discos and spontaneous reactions seen in recent T Mobile advertising. We wondered whether we could conduct a social experiment in the Foulis building that could test people-sound reaction.
Elevator pitch is an experimental concept, where we changed lift movement to correspond to the volume of noise made inside it. This contrasted awkward silences with users working together: singing, screaming, shouting or anything loud to reach different floors.
To show this visually we redesigned the lift buttons as a game, inspired by 'fairground hammers' lightign up according to the level reached. Users use existing buttons to indicate their direction of travel; then thehigher the volume the further and faster you go. Traditional lifts are silent adn awkward. Elevator pitch is not.
by Vana, Fi, Craig, Nathan
Thanks to all the screamers!
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